Social Media ROI: Being Seen is Not Enough

Has your organization started blogging, tweeting and updating your Facebook status?

Is it working? If you're like many CME professionals today, you may not be sure how to quantify the success of your social media efforts.

Measuring social media is very important if you want to get results that matter and truly generate an audience for your live and online medical education initiatives.

Join social media experts for a free webinar that will provide you with advice on setting goals for your social media campaigns and arm you with the tools and techniques you will need to generate both quantitative and qualitative results.

Click here to register for this free webinar.

Tuesday, January 19th at 10am CST - Register Here

Integrating Email with Social Media: How to Use the Latest Email Tactics to Your Advantage

Ask any CME provider and planner “What is the biggest key to your physician recruitment efforts?” and they will most likely respond with email. However, despite that answer, CME planners and providers are finding less success reaching their target physician or healthcare professional audience with this form of recruitment. In an era of rapid adoption of social media and tightened CME marketing budgets, what can CME planners and providers do to increase relevance and ROI of their emails?

This webinar will outline several steps CME planners and providers promoting their next live or online course can take to drive increased healthcare professional engagement, stand out in the inbox, and build lists, including: using share‒to‒social links, incorporating welcome email programs, trigger‒based emails, personality and more into your CME emails.

Join us for this FREE webinar and learn how to:

• Make your CME emails more “share worthy” by incorporating social sharing links, viral content, user generated content, and by feeding data from social interactions back into your email program
• Develop world‒class welcome emails that drive increased engagement from the start
• Create trigger‒based emails that typically generate response rates many times that of broadcast emails
• Design your emails for preview panes and blocked images and make your emails appear the same in every browser
• Increase email deliverability and get your emails through spam filters
• Design your email for PDAs and mobile devices
• Leverage response optimization techniques to increase click through and conversion results

BONUS: Receive a FREE “Email Audit” when you attend this session.

Click here to register for this free webinar.

Thursday, January 21st at 3pm CST - Register Here

How Can Mobile Messaging Impact Your CME?

Join us for this best practice webinar about mobile marketing and its impact on your CME recruitment, delivery, measurement and outcomes.

Join us for a quick hitting 30 minute webinar on Tuesday, January 26th at 3pm CST.

Click here to register for this free webinar.

Tuesday, January 26th at 3pm CST - Register Here

Audience Generation webinars are complimentary to attend, but reservations are required – and they often sell out.

We invite you to book a 1 on 1 conference call for a future date if you are unable to attend.

We are seeking participants for a white paper research study regarding education design, delivery and marketing techniques in the CME Industry.

Accreditation Council for Pharmacy Education (ACPE)
ACPE Board of Director's Meeting
January 20-24, 2010
Scottsdale, AZ
more info...

Alliance for Continuing Medical Education (ACME)
35th Annual Conference
January 27-30, 2010
Hilton™ New Orleans Riverside
New Orleans, LA
more info...

2010 Annual Midwest Clinical Conference & Technology Summit
March 18 – 19 in Chicago, IL
Westin Lombard Yorktown Center
more info...

Society for Academic Continuing Medical Education (SACME)
SACME Spring Meeting
April 15-18, 2010
Mayfair Hotel & Spa
Coconut Grove, Florida (Miami)
more info...

Association for Hospital Medical Education (AHME)
2010 AHME/AODME Educational Institute
April 21-24, 2010
JW Marriott San Antonio Hill Country
San Antonio, TX
more info...

Canadian Association of Continuing Healthcare Education
2010 Annual CACHE Conference
April 28-30, 2010
Delta Hotel in St. John's
St John's, NL, Canada
more info...

The 15th Annual Meeting of the Global Alliance for Medical Education (GAME)
June 6-8, 2010
Hotel Omni Mont-Royal
Montreal, Quebec, Canada
more info...

American Medical Association (AMA)
2010 Annual Assembly Meeting
34th Annual RFS Assembly Meeting
June 10-12, 2010
Hyatt Regency Chicago
Chicago, Ill
more info...

Association for Medical Education in Europe (AMEE)
AMEE 2010 Annual Conference
September 4-8, 2010
Scottish Exhibition and Conference Centre (SECC)
more info...

Association of American Medical Colleges (AAMC)
Nov. 5-10, 2010
Washington, D.C.
more info...

Have an event that you would like added to our calendar?
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We are seeking participants for a white paper research study regarding education design, delivery and marketing techniques in the CME Industry.

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