Has your organization started blogging, tweeting and updating your Facebook status?

Is it working? If you're like many CME professionals today, you may not be sure how to quantify the success of your social media efforts.

Measuring social media is very important if you want to get results that matter and truly generate an audience for your live and online medical education initiatives.

Join social media experts for a free webinar that will provide you with advice on setting goals for your social media campaigns and arm you with the tools and techniques you will need to generate both quantitative and qualitative results.

Click here to register for this free webinar.

Thursday, February 25th at 3pm CST - Register Here

Ask any CME provider and planner “What is the biggest key to your physician recruitment efforts?” and they will most likely respond with email. However, despite that answer, CME planners and providers are finding less success reaching their target physician or healthcare professional audience with this form of recruitment. In an era of rapid adoption of social media and tightened CME marketing budgets, what can CME planners and providers do to increase relevance and ROI of their emails?

This webinar will outline several steps CME planners and providers promoting their next live or online course can take to drive increased healthcare professional engagement, stand out in the inbox, and build lists, including: using share‒to‒social links, incorporating welcome email programs, trigger‒based emails, personality and more into your CME emails.

Join us for this FREE webinar and learn how to:

• Make your CME emails more “share worthy” by incorporating social sharing links, viral content, user generated content, and by feeding data from social interactions back into your email program
• Develop world‒class welcome emails that drive increased engagement from the start
• Create trigger‒based emails that typically generate response rates many times that of broadcast emails
• Design your emails for preview panes and blocked images and make your emails appear the same in every browser
• Increase email deliverability and get your emails through spam filters
• Design your email for PDAs and mobile devices
• Leverage response optimization techniques to increase click through and conversion results

Friday, February 26th at 10am CST - Register Here

The role of mobile and social media for continuing medical events is continuing to evolve. Powerful new mobile, social and collaborative media technologies can extend the CME experience, help you generate larger audiences for your CME and compliment direct and online communications. Using the right mix of mobile, social and digital solutions can enable you to create educational event experiences that last for several weeks or months instead of the usual 1-3 days of the live CME event. Sign up for this FREE webinar to learn about:

• Ideas and best practices to consider when building a game plan for implementing social media for your events;
• Which technology is the best to use before, during and after your event to enhance sharing, communication, collaboration and networking at your event; and
• How to get the maximum return on your social media investments.

Friday, February 26th at 3pm CST - Register Here

Audience Generation webinars are complimentary to attend, but reservations are required – and they often sell out.

We invite you to book a 1 on 1 conference call for a future date if you are unable to attend.

Requisition Number: 19740
Title: Program Manager
School / Unit: Harvard School of Public Health
Department: Center for Continuing Professional Education
Location: Boston
Full Or Part: Time Full-Time
Date Posted: 2/8/2010

Duties and Responsibilities:
Reporting to the deputy director, this position is responsible for assigning and supervising the daily tasks of the program associate team who are responsible for communication with faculty and participants, facilities and event scheduling, program finances, and providing oversight of all program related vendor relations. Under the direction of the deputy director, the program manager is responsible for evaluating performance, performance management and effectively recommending hiring and firing decisions of programming staff. This position manages and implements the Center's continuing professional education courses and conferences. The program manager maintains and tracks the program calendar, incorporating critical dates that affect programming and assigns program staff to program activities. The program manager attends program review and planning meetings to communicate ways in which the program content can be strengthened and to prepare for the next program cycle. Providing oversight of programming processes such as electronic documents including the programming manual and forms, the program manager works with the deputy director to develop policies and standards within the department. In addition, the program manager collaborates closely with the Center's management team to analyze andreport on program finances, especially as it relates to pricing and enrollment. The program manager assists the deputy director as program liaison between the Center and other departments within HSPH, and in the research and development of new programs, products, services, and channels of distribution. This includes the monitoring, reporting and development of program activities supported by the grant from the National Institute of Occupational Safety and Health (NIOSH). This position manages and coordinates all aspects ofthe CCPE Advisory Committee, which includes working with program directors on new program proposals and program assessment survey (PAS) preparation and submission, as well as maintains accurate program documentation in accordance with the ACCME Essentials and Standards. The Program Manager will attend all CCPE Advisory Committee meetings and report on programs to be reviewed as well as on the status of the Center's program portfolio.

Basic Qualifications:
BA and 3+ years of progressive program management and supervisory experience. Demonstrated proficiency with Microsoft Office, familiarity working with databases, and ability to learn new programs as needed.

Additional Qualifications:
Experience in public health education and/or within an academic environment strongly preferred. Previous experience or understanding of the Harvard financial system a plus. This position requires skills needed to work effectively in a professional team environment including excellent verbal/written communication, project management, interpersonal, customer service and management skills. Ability to maintain confidentiality as well as manage multiple demands and projects collaboratively under deadline pressure.

Additional Information:
Harvard University requires pre-employment reference and background screening. Harvard University is an Affirmative Action/Equal Opportunity Employer.

To apply: http://employment.harvard.edu Search by req #19740

Contact: employment@hsph.harvard.edu

Do you have a job that you are trying to fill at your organization? Please contact us to list your medical association or continuing medical education hiring needs for FREE during the month of November.

2010 Annual Midwest Clinical Conference & Technology Summit
March 18 – 19 in Chicago, IL
Westin Lombard Yorktown Center
more info...

Society for Academic Continuing Medical Education (SACME)
SACME Spring Meeting
April 15-18, 2010
Mayfair Hotel & Spa
Coconut Grove, Florida (Miami)
more info...

Association for Hospital Medical Education (AHME)
2010 AHME/AODME Educational Institute
April 21-24, 2010
JW Marriott San Antonio Hill Country
San Antonio, TX
more info...

Canadian Association of Continuing Healthcare Education
2010 Annual CACHE Conference
April 28-30, 2010
Delta Hotel in St. John's
St John's, NL, Canada
more info...

PACME Summit
May 13-14, 2010
Sofitel Philadelphia
Philadelphia, PA
more info...

The 15th Annual Meeting of the Global Alliance for Medical Education (GAME)
June 6-8, 2010
Hotel Omni Mont-Royal
Montreal, Quebec, Canada
more info...

American Medical Association (AMA)
2010 Annual Assembly Meeting
34th Annual RFS Assembly Meeting
June 10-12, 2010
Hyatt Regency Chicago
Chicago, IL
more info...

CME Basics Institute
June 23-26, 2010
Hyatt Rosemont
Rosemont (Chicago), IL
Registration Information Coming Soon

Medical Specialty Society Summer Meetings
August 11, 2010
American Society of Clinical Oncologists
Alexandria, VA
Registration Information Coming Soon

Medical Specialty Society Summer Meetings
August 13, 2010
American College of Surgeons
Chicago, IL
Registration Information Coming Soon

Association for Medical Education in Europe (AMEE)
AMEE 2010 Annual Conference
September 4-8, 2010
Scottish Exhibition and Conference Centre (SECC)
more info...

Leadership Institute
September 23-25, 2010
Hyatt Rosemont
Rosemont, IL
Registration Information Coming Soon

Association of American Medical Colleges (AAMC)
Nov. 5-10, 2010
Washington, D.C.
more info...

Have an event that you would like added to our calendar?
Email it to us.

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If you are interested in participating and getting published please contact us today.

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